# Lead generation

Source: https://www.nevdev.io/services/outbound/

Cold email that books meetings, with every reply landing in a CRM you own.

## How we approach it

Outbound fails in one of three places: the list is wrong, the email lands in spam, or a reply arrives on Friday and nobody answers until Tuesday. NEVDEV builds all three links.

- The list: built to a written definition of who you sell to, verified before anything is sent
- The sending: separate domains, warmed properly, monitored so deliverability problems show before replies dry up
- The copy: short, specific, written for a reply rather than a click
- The replies: answered within the hour by a person or an agent, booked, and logged in a CRM you own
- The numbers: weekly. Sent, delivered, replied, booked. If a sequence is not working, we say so and change it
- No long contract. Outbound that works does not need one

We will tell you if outbound is the wrong channel. A business selling to walk-in tourists in Patong does not need cold email; it needs its Google listing fixed. That conversation is free.

## What sits inside it

- Lead lists
- Cold email copy
- Deliverability + domain setup
- Reply handling
- Booking + CRM
- Weekly numbers

## Results

Cold outbound for Magnum Electrical Ltd, a UK solar and electrical installer, run by NEVDEV from May to September 2026 across six campaigns.

- 6,940: cold emails sent
- 94.5%: delivered without bouncing
- 258: replies, 3.9% of delivered emails
- 11: interested prospects
- 285: emails a day, across 36 sending inboxes
- 10% → 3%: bounce rate, June campaigns to July

Between the June and July campaigns the bounce rate fell from 10.4% to 2.7%, which protects the sending domains every future campaign depends on. Figures from the campaign dashboard on 26 September 2026.

## Where it has been used

- [Vision Photography](https://www.nevdev.io/work/vision-photography/): A small photography studio answering the same questions all year, and trying to win new work at the same time, with the same few people.
- [Magnum Electrical Ltd](https://www.nevdev.io/work/magnum-electrical/): A solar and electrical installer in Surrey, England, and a cold email programme built to find it new work.