# Marketing + content

Source: https://www.nevdev.io/services/digital-marketing/

Paid, search, and the photography, video and social that feed them. Shot, posted and answered in-house.

## How we approach it

Traffic is not the product; a booking is. The work runs from the ad or the search result through to the thing recorded when someone converts.

- The landing page and the tracking are built as part of the campaign, not inherited
- Photography, video and drone are in-house, so a shoot is a booking rather than a procurement exercise
- The calendar is built around content that exists, not a grid that needs filling
- Channels are answered as well as posted. An account that never replies reads as an advert
- This is where most enquiries start and the last thing we lead with, on purpose: a campaign in front of a business with no system behind it fills an inbox nobody is watching

We do not promise rankings, and we will not build near-duplicate pages to chase a keyword variation. Both are ways of spending your money on something a search engine is actively trying to discount.

## What sits inside it

- Paid ads · Meta + Google
- SEO + AI search
- Landing pages
- Photography, video + drone
- Social + community
- Analytics

## Where it has been used

- [Modern Expat Magazine](https://www.nevdev.io/work/modern-expat/): Publishing at volume across more than 140 places, where being findable and being fast are the same problem as being readable.
- [This Is Eventful](https://www.nevdev.io/work/this-is-eventful/): An event company covering planning, production and content across Thailand needed one clear website that made the full offer easy to understand—and easy to find.